Hi there, I'm Haylee Howard
Hi my name is Haylee Howard, thanks for stopping by!
I am a digital marketing specialist with three years of experience. My strengths lie in creativity, collaboration, and planning. My passions include storytelling through content creation and copywriting. Come along and check out my Social Library- grab a coffee, settle in, and get cozy!
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My Work
Welcome to the collection! Here you will find projects that I've created or collaborated on.
01
American Heart Association
During my tenure as a Marketing and Communications Intern with the association, I created collateral for social channels in order to increase engagement leading up to the event.
We totally get it—Supposey Gardens is THE place to be. Keep in mind, parking is limited. To breeze through your evening, think about hailing a ride with Uber or Lyft. Trust us, it's the Beverly Hills way to go!
01
Pura Vida Picnic Company
I'm the owner of Pura Vida Picnic Company, a boutique event planning business specializing in upscale picnics, parties, and weddings. As a solo entrepreneur, I manage client relations, communications, marketing, and execute exceptional events by understanding the client's vision and coordinating with vendors. I have created and deployed the brand identity, website, and marketing materials.
Media
Campaign Highlights
02
Orange County Tree Project
In my capstone project, our team collaborated with Orange County, Florida representatives to determine the most effective approach for engaging the public in identifying, preserving, and expanding the urban tree canopy. I played a key role by researching and reaching out to potential participants, specifically targeting those with an environmental background. Additionally, I served as a liaison between our group and the representatives, assisted with GIS content and graphics, and contributed to refining the GIS portion while exploring user-friendly methods for the curated map.
The client loved this and the invitations were ordered.
The client decided they wanted to honor their family by adding their names on the invitation. They also requested a calligraphy font for their names to create emphasis. I got to work and sent over a new mock up.
These are the embellishments I designed to go along with the invitations. My client adored them!
The client loved this and the invitations were ordered.
03
Wedding Invitation Design
My client requested invitations for their wedding and sent over a few inspiration photos. I collaborated with them, mocked-up, revised, and at last delivered the product they envisioned!
04
The Hippies Collection
The Hippies Collection originated as a personal account transformed into a brand, serving as a platform to share glimpses of my life—ranging from thrifted finds and journal entries to words of encouragement. However, as I've taken on new endeavors, the brand has taken a backseat. Feel free to check out some of my work!
Thank you!
Thank you for coming along on this digital journey, I hope you've enjoyed my portfolio!